Old Spice – Making Social Media Work
by Tod on 16/07/10 at 9:06 am
I have been on a blog sabbatical for the last couple months, much against my goal for this year. Too many baseball games, work and not feeling like I had anything worth saying. Of course that’s not entirely true; I was essentially lazy.
A recent article on the Old Spice social media success motivated me to write this post. I find it interesting, because Old Spice is a large company that has successfully integrated social media into their marketing strategy.
In a very short amount of time, Old Spice has generated 73,000 followers on twitter resulting in 13 million YouTube views. Talk about getting the viral thing working. Amazing. This is one of their TV ads.
No doubt it helps that Isaiah Mustafa is the shirtless Old Spice pitchman. He responds to some tweets via YouTube, shirtless of course. Check out a YouTube Tweet response:
Pretty clever. What do you think?
CTC Foundation
Nov 29th, 2010
Using sight and sound to deliver commercial messages, entertainmnet, and inspiration can captured an audience and is the newest way to educate a targeted population …at one computer desk at a time. An articulate, half dressed male with an accent holds attention visually while the audio delivers its message. Production and direction quality along with the scripting is the key.
Very smart. From CTC Foundation – producer audio visual books.