Archive by Author
Old Spice – Making Social Media Work
I have been on a blog sabbatical for the last couple months, much against my goal for this year. Too many baseball games, work and not feeling like I had anything worth saying. Of course that’s not entirely true; I was essentially lazy.
A recent article on the Old Spice social media success motivated me to write this [...]
Tommy Nelson Social Media Efforts
This post is part of a continuing series on how we are using social media at Thomas Nelson. We have looked at Max Lucado’s Community, BookSneeze and Amish Fiction. This post looks at what we are doing with Tommy Nelson, our Children’s products.
Tommy Nelson’s site is a place for parents who are looking for guidance [...]
Thomas Nelson’s Amish Living Community
Thomas Nelson’s fiction division gets the essence of social media: Find a passionate tribe and feed that passion with valuable content and services. That is what our fiction division is doing with their new community site Amish Living.
Amishliving.com is an online community created for those people who love “All Things Amish.” Members can create a personal page, post content, [...]
Thomas Nelson’s BookSneeze
BookSneeze is a website where bloggers can register to receive free Thomas Nelson books in exchange for an honest review on their blog and on a consumer website like Amazon.com. Currently we have 13,000 registered bloggers from around the world.
Here’s how it works: Bloggers sign up for a free account, choose from a list of [...]
Max Lucado’s Community
So many love Max Lucado’s messages. I can personally say that few authors impact me like Max does. Susan Ligon, David Moberg, David Schroeder and team thought, “What if we built a place where those who love Max’s messages can connect?” Thus the Max Lucado Community built by Jon Dale.
The Max Lucado Community exists to provide [...]
Learnings from Google Marketing Seminar
Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]
Book Library Concept for the iPad
John Cain from Thomas Nelson’s Digital Division shared an interesting YouTube video from two innovators at O’Reilly Media, Brett McLaughlin and Mark Reese. The video storyboards what a book library and functionality could look like on the iPad.
This is good stuff that makes you think about new opportunities and possibilities. What I like most about the concept is the functionality. There [...]
How to Build A Mobile App
I recently had the pleasure to listen to Rana Sobhany speak at the 2010 Tools of Change Conference in New York. There are approximatley 4.6 billion mobile devices. The most important mobile platforms a publisher needs to consider when making an app:
iPhone
Android
Windows Mobile
Symbian (Largest – outside US)
Ms. Sobhany suggests these are the critical components to building a successful mobile app:
Consumer [...]
Why Publishers Will Still Be Relevant
There has been a degree of pessimism about the future of publishing. In fact, I wrote just a few weeks ago about The Inevitable Decline of Book Publishing.
Others have argued that with evolving technologies the publisher will become irrelevant. It will be so easy to self publish that “even a caveman could do it”, to steal a [...]
iPad Wired Magazine Demo – Very Cool
Dan Lynch, Thomas Nelson’s VP of Specialty Marketing and Family Entertainment, sent me this really cool Wired Magazine iPad demo.
I can see Thomas Nelson doing this in several book genres. But, we have a few challenges:
Do we have the skill sets to create like this? I think we need partners initially to help us and maybe longer.
Do [...]
