Archive by Author
The Future of eBooks – Mobile Phones
eBooks accounted for 2.69% of all US book sales in 2009. eBooks will likely account for 6% in 2010. One can argue it is still a relatively small chunk of the market, but it’s going to keep growing.
Some cite the rapid growth of various eBook readers as a primary source of growth. I have a Kindle, and it’s a fine [...]
The Inevitable Decline of Traditional Book Publishing
The book market is in perhaps its most interesting transition of its 700 year life span. Take the gunfighters’ stare down between Macmillan and Amazon last week. It was a game of chicken that may have seen Amazon blink. Maybe. A bit of me wonders if Amazon doesn’t have yet another surprise in mind.
More importantly, however, I [...]
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
DigiReady Editor Recognition
We implemented DigiReady across Thomas Nelson in August 2009. (Four editors started a pilot in March 2009.) Our editors are the pioneers on the front lines driving and implementing Thomas Nelson’s digital strategy. They create each new title utilizing our DigiReady process, making them ready for publishing across multiple formats.
Since implementing DigiReady, our editors have [...]
What Matters Now: get the free ebook
Most interesting idea from Seth Godin. It is a free e-book, with several prominent Nashvillians that have contributed a great message and are quite succuessful in social media space.
Basically, it’s a free e-book titled What Matters Now. It’s a good read from smart folks.
United Breaks Guitars – A Lesson in Social Media
You may have heard about this, but in case you have not it’s a great lesson in how quickly social media can spread when something goes wrong. This e-mail text from my father-in-law says it best:
A musician, Dave Carroll, recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) during a [...]
Evolving Business Models for Content Producers
This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The connected world is driving new business models. Here’s a few we publishers need to consider:
Free/Freemium
The consumer tests a chapter or two of our product. If they like it, they [...]
3 Billion People – From Listeners to Readers to Writers
This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]
3 Billion Connected Consumers
This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]
Analog to Digital Revolution – The Next 25 Years
This is the third post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Creative Strategies’ observation concerning the analog to digital revolution:
The first 25 years was bringing digital to businesses
The next 25 years is bringing digital to the masses
If you think about the last 25 years, [...]
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