Tod Shuttleworth

Why Publishers Will Still Be Relevant

There has been a degree of pessimism about the future of publishing. In fact, I wrote just a few weeks ago about The Inevitable Decline of Book Publishing.
Others have argued that with evolving technologies the publisher will become irrelevant. It will be so easy to self publish that “even a caveman could do it”, to steal a [...]

iPad Wired Magazine Demo – Very Cool

Dan Lynch, Thomas Nelson’s VP of Specialty Marketing and Family Entertainment, sent me this really cool Wired Magazine iPad demo.
 
I can see Thomas Nelson doing this in several book genres. But, we have a few challenges:

Do we have the skill sets to create like this? I think we need partners initially to help us and maybe longer.
Do [...]

The Future of eBooks – Mobile Phones

eBooks accounted  for 2.69% of all US book sales in 2009. eBooks will likely account for 6% in 2010. One can argue it is still a relatively small chunk of the market, but it’s going to keep growing.
Some cite the rapid growth of various eBook readers as a primary source of growth. I have a Kindle, and it’s a fine [...]

The Inevitable Decline of Traditional Book Publishing

The book market is in perhaps its most interesting transition of its 700 year life span. Take the gunfighters’ stare down between Macmillan and Amazon last week. It was a game of chicken that may have seen Amazon blink. Maybe. A bit of me wonders if Amazon doesn’t have yet another surprise in mind.
More importantly, however, I [...]

Evolving Business Models for Content Producers

This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The connected world is driving new business models. Here’s a few we publishers need to consider:
Free/Freemium
The consumer tests a chapter or two of our product. If they like it, they [...]

3 Billion People – From Listeners to Readers to Writers

This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]

3 Billion Connected Consumers

This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]

Analog to Digital Revolution – The Next 25 Years

This is the third post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Creative Strategies’ observation concerning the analog to digital revolution:

The first 25 years was bringing digital to businesses
The next 25 years is bringing digital to the masses

If you think about the last 25 years, [...]

Scary Book Facts – We Must Reinvent

This is the second post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Consider these facts presented by Creative Strategies:

80% of US households did not buy or read a book last year

70% of US households did not enter a bookstore last year

42% of college graduates never [...]

Nelson Leadership Seminar – Post 1

This blog will start a series of posts highlighting key take-a-ways from Thomas Nelson’s Leadership Technology Seminar Series. We had the first seminar last Friday. The presenters were Tim Bajarin and Ben Bajarin, the principals at Creative Strategies.
Let’s start with these two intersting facts presented at the technology seminar:

Processing power is continuing to increase at [...]