Archive for 'Digital Marketing'
Old Spice – Making Social Media Work
I have been on a blog sabbatical for the last couple months, much against my goal for this year. Too many baseball games, work and not feeling like I had anything worth saying. Of course that’s not entirely true; I was essentially lazy.
A recent article on the Old Spice social media success motivated me to write this [...]
Tommy Nelson Social Media Efforts
This post is part of a continuing series on how we are using social media at Thomas Nelson. We have looked at Max Lucado’s Community, BookSneeze and Amish Fiction. This post looks at what we are doing with Tommy Nelson, our Children’s products.
Tommy Nelson’s site is a place for parents who are looking for guidance [...]
Thomas Nelson’s Amish Living Community
Thomas Nelson’s fiction division gets the essence of social media: Find a passionate tribe and feed that passion with valuable content and services. That is what our fiction division is doing with their new community site Amish Living.
Amishliving.com is an online community created for those people who love “All Things Amish.” Members can create a personal page, post content, [...]
Thomas Nelson’s BookSneeze
BookSneeze is a website where bloggers can register to receive free Thomas Nelson books in exchange for an honest review on their blog and on a consumer website like Amazon.com. Currently we have 13,000 registered bloggers from around the world.
Here’s how it works: Bloggers sign up for a free account, choose from a list of [...]
Max Lucado’s Community
So many love Max Lucado’s messages. I can personally say that few authors impact me like Max does. Susan Ligon, David Moberg, David Schroeder and team thought, “What if we built a place where those who love Max’s messages can connect?” Thus the Max Lucado Community built by Jon Dale.
The Max Lucado Community exists to provide [...]
Learnings from Google Marketing Seminar
Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
What Matters Now: get the free ebook
Most interesting idea from Seth Godin. It is a free e-book, with several prominent Nashvillians that have contributed a great message and are quite succuessful in social media space.
Basically, it’s a free e-book titled What Matters Now. It’s a good read from smart folks.
3 Billion Connected Consumers
This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]
Basic Social Networking Terminology
I spent the last three days at the annual summit of the Society of International Business Fellows (SIBF). SIBF is an organization of about 500 international business executives and owners that share international and domestic business ideas and assist each other around the globe. SIBF has been quite helpful in our efforts to build our [...]
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