Tod Shuttleworth

Mobile Device-Agnostic Marketing

Like thousands of others, we are racing down the iPhone app freeway trying to figure out if Iphone apps make sense for us. We have several pilots underway. And the iPhone is just one device; there is the issue of the other PDAs. Will we eventually make apps for all of the other PDAs too?
I [...]

Digital Leadership

On July 23rd I posted a blog titled R U DigiReady? The blog discussed what DigiReady means, and why we are implementing the DigiReady process at Thomas Nelson. As the post indicates, this is why we are training our folks on DigiReady:

Increase Sales
Reduce Cycle Time
Improve Productivity
Better Marketing

DigiReady will allow us to simultaneously [...]

Google Book Search – The Good, The Bad, The Relevant

Perhaps you have heard of Google Book Search. Here’s what’s good about it, what might be bad about it, and how we as publishers still remain relevant.
What is Google Book Search? It is an online repository of all books that Goggle can get their hands on – from scanning library copies to digital or analog [...]

Book Widgets – Increase Book Sales by 9%

From an earlier blog, you might remember that the #2 source of consumer book awareness is online media. Traditional media such as print, radio and TV are basically dead accounting for less than 5% of book awareness today.
One of the best ways to build title awareness online is to use a book widget. In fact, [...]

Codex/Wildfire Author Web Site Research

In 2001, the Codex Group surveyed nearly 21,000 book shoppers. The objective was to understand author web site effectiveness among book buyers. Attached is the

ECPA handout made available by Wildfire Marketing.
Some of the findings:

Visiting the author’s web site is the #1 way book readers get to know their favorite authors.

Fans will almost always visit [...]