Tod Shuttleworth

Book Library Concept for the iPad

John Cain from Thomas Nelson’s Digital Division shared an interesting YouTube video from two innovators at O’Reilly Media, Brett McLaughlin and Mark Reese. The video storyboards what a book library and functionality could look like on the iPad.
This is good stuff that makes you think about new opportunities and possibilities. What I like most about the concept is the functionality. There [...]

How to Build A Mobile App

I recently had the pleasure to listen to Rana Sobhany speak at the 2010 Tools of Change Conference in New York. There are approximatley 4.6 billion mobile devices. The most important mobile platforms a publisher needs to consider when making an app:

iPhone
Android
Windows Mobile
Symbian (Largest – outside US)

Ms. Sobhany suggests these are the critical components to building a successful mobile app:
Consumer [...]

iPad Wired Magazine Demo – Very Cool

Dan Lynch, Thomas Nelson’s VP of Specialty Marketing and Family Entertainment, sent me this really cool Wired Magazine iPad demo.
 
I can see Thomas Nelson doing this in several book genres. But, we have a few challenges:

Do we have the skill sets to create like this? I think we need partners initially to help us and maybe longer.
Do [...]

The Future of eBooks – Mobile Phones

eBooks accounted  for 2.69% of all US book sales in 2009. eBooks will likely account for 6% in 2010. One can argue it is still a relatively small chunk of the market, but it’s going to keep growing.
Some cite the rapid growth of various eBook readers as a primary source of growth. I have a Kindle, and it’s a fine [...]

DigiReady Editor Recognition

We implemented DigiReady across Thomas Nelson in August 2009. (Four editors started a pilot in March 2009.) Our editors are the pioneers on the front lines driving and implementing Thomas Nelson’s digital strategy. They create each new title utilizing our DigiReady process, making them ready for publishing across multiple formats.
Since implementing DigiReady, our editors have [...]

What Matters Now: get the free ebook

Most interesting idea from Seth Godin. It is a free e-book, with several prominent Nashvillians that have contributed a great message and are quite succuessful in social media space.
Basically, it’s a free e-book titled What Matters Now. It’s a good read from smart folks.

Evolving Business Models for Content Producers

This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The connected world is driving new business models. Here’s a few we publishers need to consider:
Free/Freemium
The consumer tests a chapter or two of our product. If they like it, they [...]

3 Billion People – From Listeners to Readers to Writers

This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]

3 Billion Connected Consumers

This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]

Analog to Digital Revolution – The Next 25 Years

This is the third post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Creative Strategies’ observation concerning the analog to digital revolution:

The first 25 years was bringing digital to businesses
The next 25 years is bringing digital to the masses

If you think about the last 25 years, [...]