Archive for 'Social Media'
Great Hosts We Will Be
Thomas Nelson is starting a learning experience which will result in a paradigm shift. We had Jon Dale in this week beginning his year-long engagement with our publishing groups. While we learned a lot from Jon, there was one resounding message Jon communicated:We have to shift from not just being great content providers but great [...]
Full StoryBook Widgets – Increase Book Sales by 9%
From an earlier blog, you might remember that the #2 source of consumer book awareness is online media. Traditional media such as print, radio and TV are basically dead accounting for less than 5% of book awareness today.
One of the best ways to build title awareness online is to use a book widget. In fact, [...]
Why Blogging Is Like Book Publishing
This is only my second blog, but I have an observation. Blogging is like book publishing. Here are a few reasons:(1) Publication Proliferation: According to The Blog Herald, as of July, 2008 there were 70 million blogs. That’s around one blog for every four people in the United States. There seems to be some logic [...]
Full StoryWhy Blog? (how to get a free lunch)
I am certain many have asked the question “Why blog?” In fact, I am asking myself this question. Who wants to hear anything from a guy who is involved in several different things but an expert of none? – Perhaps the Jack-of-All-Trades and Master-of-None Club? (Googled it and no such club exists.)The CEO of Thomas [...]
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