Tod Shuttleworth

Scary Book Facts – We Must Reinvent

This is the second post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Consider these facts presented by Creative Strategies:

80% of US households did not buy or read a book last year

70% of US households did not enter a bookstore last year

42% of college graduates never [...]

Nelson Leadership Seminar – Post 1

This blog will start a series of posts highlighting key take-a-ways from Thomas Nelson’s Leadership Technology Seminar Series. We had the first seminar last Friday. The presenters were Tim Bajarin and Ben Bajarin, the principals at Creative Strategies.
Let’s start with these two intersting facts presented at the technology seminar:

Processing power is continuing to increase at [...]

So Many Emails Are Nice But Not Necessary

For the first time in months, I just got through all my e-mails. This has been a focused attack this week. I dread starting the effort, but I am glad it’s over. There were a few gems in the e-mails, but for the most part it was a quick hit of the delete button.
Several [...]

Basic Social Networking Terminology

I spent the last three days at the annual summit of the Society of International Business Fellows (SIBF). SIBF is an organization of about 500 international business executives and owners that share international and domestic business ideas and assist each other around the globe. SIBF has been quite helpful in our efforts to build our [...]

DigiReady Update

Two weeks ago we completed the first two DigiReady training seminars. We trained 16 freelancers and 11 additional internal editors for a total of 15 trained internal editors. We surveyed them, and the results are overall positive. The general findings are:

Being 100% DigiReady is critical to our future
We are far ahead of our competition
DigiReady will [...]

Mobile Device-Agnostic Marketing

Like thousands of others, we are racing down the iPhone app freeway trying to figure out if Iphone apps make sense for us. We have several pilots underway. And the iPhone is just one device; there is the issue of the other PDAs. Will we eventually make apps for all of the other PDAs too?
I [...]

The Apple Snobs

By most measures, Apple makes some great products. Their customers are amazing fans. The Apple tribe tells everyone about the greatness of their products. As an owner of an iPhone, I get it. Apple has made “WOW” products, and is reaping the benefits from truly great innovation.
Like most energized tribes, however, there is a [...]

Google Publishing Lawsuits Miss Key Point

It is interesting to watch the opposition authors and their agents are having to the Google settlement. There are lawsuits and threats of lawsuits despite this being a much vetted agreement by several leading industry groups representing nearly all interests.

Most don’t understand it, as they have not read the agreement’s hundreds of pages and then [...]

Digital Leadership

On July 23rd I posted a blog titled R U DigiReady? The blog discussed what DigiReady means, and why we are implementing the DigiReady process at Thomas Nelson. As the post indicates, this is why we are training our folks on DigiReady:

Increase Sales
Reduce Cycle Time
Improve Productivity
Better Marketing

DigiReady will allow us to simultaneously [...]

Great Hosts We Will Be

Thomas Nelson is starting a learning experience which will result in a paradigm shift. We had Jon Dale in this week beginning his year-long engagement with our publishing groups. While we learned a lot from Jon, there was one resounding message Jon communicated:We have to shift from not just being great content providers but great [...]