ArchivesTag : Blogging

Blogging AHA! Building A Long-term Asset

Blogging AHA! Building A Long-term Asset

I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]

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3 Billion People – From Listeners to Readers to Writers

3 Billion People – From Listeners to Readers to Writers

This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]

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