ArchivesTag : book awareness

Codex/Wildfire Author Web Site Research

In 2001, the Codex Group surveyed nearly 21,000 book shoppers. The objective was to understand author web site effectiveness among book buyers. Attached is the

ECPA handout made available by Wildfire Marketing.
Some of the findings:

Visiting the author’s web site is the #1 way book readers get to know their favorite authors.

Fans will almost always visit [...]

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Bowker Pub Track 2008 Book Research

Bowker’s Pub Track presented interesting facts from their 2008 Demographics & Book Buying Behaviors survey at ECPA’s Executive Leadership Summit. Here are some quick facts.
Who reads books?

Only 45% of Americans over 13 years-old read books
32% of book readers are over 55 years-old
The average book reader is 44

Which and how much media do Americans [...]

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