Tod Shuttleworth

Evolving Business Models for Content Producers

This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The connected world is driving new business models. Here’s a few we publishers need to consider:
Free/Freemium
The consumer tests a chapter or two of our product. If they like it, they [...]

3 Billion People – From Listeners to Readers to Writers

This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]

3 Billion Connected Consumers

This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]

Analog to Digital Revolution – The Next 25 Years

This is the third post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Creative Strategies’ observation concerning the analog to digital revolution:

The first 25 years was bringing digital to businesses
The next 25 years is bringing digital to the masses

If you think about the last 25 years, [...]

Scary Book Facts – We Must Reinvent

This is the second post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Consider these facts presented by Creative Strategies:

80% of US households did not buy or read a book last year

70% of US households did not enter a bookstore last year

42% of college graduates never [...]

Nelson Leadership Seminar – Post 1

This blog will start a series of posts highlighting key take-a-ways from Thomas Nelson’s Leadership Technology Seminar Series. We had the first seminar last Friday. The presenters were Tim Bajarin and Ben Bajarin, the principals at Creative Strategies.
Let’s start with these two intersting facts presented at the technology seminar:

Processing power is continuing to increase at [...]