Tod Shuttleworth

The Inevitable Decline of Traditional Book Publishing

The book market is in perhaps its most interesting transition of its 700 year life span. Take the gunfighters’ stare down between Macmillan and Amazon last week. It was a game of chicken that may have seen Amazon blink. Maybe. A bit of me wonders if Amazon doesn’t have yet another surprise in mind.
More importantly, however, I [...]

DigiReady Editor Recognition

We implemented DigiReady across Thomas Nelson in August 2009. (Four editors started a pilot in March 2009.) Our editors are the pioneers on the front lines driving and implementing Thomas Nelson’s digital strategy. They create each new title utilizing our DigiReady process, making them ready for publishing across multiple formats.
Since implementing DigiReady, our editors have [...]

Scary Book Facts – We Must Reinvent

This is the second post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Consider these facts presented by Creative Strategies:

80% of US households did not buy or read a book last year

70% of US households did not enter a bookstore last year

42% of college graduates never [...]

DigiReady Update

Two weeks ago we completed the first two DigiReady training seminars. We trained 16 freelancers and 11 additional internal editors for a total of 15 trained internal editors. We surveyed them, and the results are overall positive. The general findings are:

Being 100% DigiReady is critical to our future
We are far ahead of our competition
DigiReady will [...]

Digital Leadership

On July 23rd I posted a blog titled R U DigiReady? The blog discussed what DigiReady means, and why we are implementing the DigiReady process at Thomas Nelson. As the post indicates, this is why we are training our folks on DigiReady:

Increase Sales
Reduce Cycle Time
Improve Productivity
Better Marketing

DigiReady will allow us to simultaneously [...]

R U DigiReady?

“Just ask yourself, what will publishing look like one hundred years from now? For Thomas Nelson to thrive then and now, digitally-ready content is the centerpiece of good business, good stewardship, and good strategy.” Bryan Norman, Senior Editor Nonfiction Trade Group
Thomas Nelson is about to start a very important initiative called DigiReady. DigiReady is a [...]