Tod Shuttleworth

DigiReady Editor Recognition

We implemented DigiReady across Thomas Nelson in August 2009. (Four editors started a pilot in March 2009.) Our editors are the pioneers on the front lines driving and implementing Thomas Nelson’s digital strategy. They create each new title utilizing our DigiReady process, making them ready for publishing across multiple formats.
Since implementing DigiReady, our editors have [...]

3 Billion People – From Listeners to Readers to Writers

This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]

Digital Leadership

On July 23rd I posted a blog titled R U DigiReady? The blog discussed what DigiReady means, and why we are implementing the DigiReady process at Thomas Nelson. As the post indicates, this is why we are training our folks on DigiReady:

Increase Sales
Reduce Cycle Time
Improve Productivity
Better Marketing

DigiReady will allow us to simultaneously [...]