ArchivesTag : e-books
R U DigiReady?
“Just ask yourself, what will publishing look like one hundred years from now? For Thomas Nelson to thrive then and now, digitally-ready content is the centerpiece of good business, good stewardship, and good strategy.” Bryan Norman, Senior Editor Nonfiction Trade Group
Thomas Nelson is about to start a very important initiative called DigiReady. DigiReady is a [...]
Why XML Is Important
This blog is probably most interesting to the editorial folks at Thomas Nelson, because it will affect their jobs more than others’ jobs. Marketing will be the next most affected; XML will be an important tool to help them market our books. Finally, sales will love it, because XML will drive greater volume across multiple [...]
Full StoryBowker Pub Track 2008 Book Research
Bowker’s Pub Track presented interesting facts from their 2008 Demographics & Book Buying Behaviors survey at ECPA’s Executive Leadership Summit. Here are some quick facts.
Who reads books?
Only 45% of Americans over 13 years-old read books
32% of book readers are over 55 years-old
The average book reader is 44
Which and how much media do Americans [...]
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