ArchivesTag : Facebook

Basic Social Networking Terminology

I spent the last three days at the annual summit of the Society of International Business Fellows (SIBF). SIBF is an organization of about 500 international business executives and owners that share international and domestic business ideas and assist each other around the globe. SIBF has been quite helpful in our efforts to build our [...]

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Bowker Pub Track 2008 Book Research

Bowker’s Pub Track presented interesting facts from their 2008 Demographics & Book Buying Behaviors survey at ECPA’s Executive Leadership Summit. Here are some quick facts.
Who reads books?

Only 45% of Americans over 13 years-old read books
32% of book readers are over 55 years-old
The average book reader is 44

Which and how much media do Americans [...]

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