Tod Shuttleworth

Learnings from Google Marketing Seminar

Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]

Google Publishing Lawsuits Miss Key Point

It is interesting to watch the opposition authors and their agents are having to the Google settlement. There are lawsuits and threats of lawsuits despite this being a much vetted agreement by several leading industry groups representing nearly all interests.

Most don’t understand it, as they have not read the agreement’s hundreds of pages and then [...]

R U DigiReady?

“Just ask yourself, what will publishing look like one hundred years from now? For Thomas Nelson to thrive then and now, digitally-ready content is the centerpiece of good business, good stewardship, and good strategy.” Bryan Norman, Senior Editor Nonfiction Trade Group
Thomas Nelson is about to start a very important initiative called DigiReady. DigiReady is a [...]