ArchivesTag : larry downs
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
Why Blog? (how to get a free lunch)
I am certain many have asked the question “Why blog?” In fact, I am asking myself this question. Who wants to hear anything from a guy who is involved in several different things but an expert of none? – Perhaps the Jack-of-All-Trades and Master-of-None Club? (Googled it and no such club exists.)The CEO of Thomas [...]
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