ArchivesTag : mike hyatt
Thomas Nelson’s BookSneeze
BookSneeze is a website where bloggers can register to receive free Thomas Nelson books in exchange for an honest review on their blog and on a consumer website like Amazon.com. Currently we have 13,000 registered bloggers from around the world.
Here’s how it works: Bloggers sign up for a free account, choose from a list of [...]
Learnings from Google Marketing Seminar
Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
Why Blog? (how to get a free lunch)
I am certain many have asked the question “Why blog?” In fact, I am asking myself this question. Who wants to hear anything from a guy who is involved in several different things but an expert of none? – Perhaps the Jack-of-All-Trades and Master-of-None Club? (Googled it and no such club exists.)The CEO of Thomas [...]
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