ArchivesTag : reader community

Two Publishing Companies

“You have to run two publishing companies today; what publishing was and what publishing will be.”
That came from Dominique Raccah, CEO of Sourcebooks. I think she was quoting someone else; wish I knew so I could given them due credit. Others also discussed how their publishing companies are changing:
Marcus Leaver – President, Sterling Publishers Josh [...]

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Codex/Wildfire Author Web Site Research

In 2001, the Codex Group surveyed nearly 21,000 book shoppers. The objective was to understand author web site effectiveness among book buyers. Attached is the

ECPA handout made available by Wildfire Marketing.
Some of the findings:

Visiting the author’s web site is the #1 way book readers get to know their favorite authors.

Fans will almost always visit [...]

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