ArchivesTag : Roland Lange

Learnings from Google Marketing Seminar

Learnings from Google Marketing Seminar

Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]

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The Future of eBooks – Mobile Phones

The Future of eBooks – Mobile Phones

eBooks accounted  for 2.69% of all US book sales in 2009. eBooks will likely account for 6% in 2010. One can argue it is still a relatively small chunk of the market, but it’s going to keep growing.
Some cite the rapid growth of various eBook readers as a primary source of growth. I have a Kindle, and it’s a fine [...]

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