ArchivesTag : Social Media
Old Spice – Making Social Media Work
I have been on a blog sabbatical for the last couple months, much against my goal for this year. Too many baseball games, work and not feeling like I had anything worth saying. Of course that’s not entirely true; I was essentially lazy.
A recent article on the Old Spice social media success motivated me to write this [...]
Thomas Nelson’s Amish Living Community
Thomas Nelson’s fiction division gets the essence of social media: Find a passionate tribe and feed that passion with valuable content and services. That is what our fiction division is doing with their new community site Amish Living.
Amishliving.com is an online community created for those people who love “All Things Amish.” Members can create a personal page, post content, [...]
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
United Breaks Guitars – A Lesson in Social Media
You may have heard about this, but in case you have not it’s a great lesson in how quickly social media can spread when something goes wrong. This e-mail text from my father-in-law says it best:
A musician, Dave Carroll, recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) during a [...]
Two Publishing Companies
“You have to run two publishing companies today; what publishing was and what publishing will be.”
That came from Dominique Raccah, CEO of Sourcebooks. I think she was quoting someone else; wish I knew so I could given them due credit. Others also discussed how their publishing companies are changing:
Marcus Leaver – President, Sterling Publishers Josh [...]
