ArchivesTag : Thomas Nelson
Thomas Nelson’s Amish Living Community
Thomas Nelson’s fiction division gets the essence of social media: Find a passionate tribe and feed that passion with valuable content and services. That is what our fiction division is doing with their new community site Amish Living.
Amishliving.com is an online community created for those people who love “All Things Amish.” Members can create a personal page, post content, [...]
Thomas Nelson’s BookSneeze
BookSneeze is a website where bloggers can register to receive free Thomas Nelson books in exchange for an honest review on their blog and on a consumer website like Amazon.com. Currently we have 13,000 registered bloggers from around the world.
Here’s how it works: Bloggers sign up for a free account, choose from a list of [...]
Max Lucado’s Community
So many love Max Lucado’s messages. I can personally say that few authors impact me like Max does. Susan Ligon, David Moberg, David Schroeder and team thought, “What if we built a place where those who love Max’s messages can connect?” Thus the Max Lucado Community built by Jon Dale.
The Max Lucado Community exists to provide [...]
Book Library Concept for the iPad
John Cain from Thomas Nelson’s Digital Division shared an interesting YouTube video from two innovators at O’Reilly Media, Brett McLaughlin and Mark Reese. The video storyboards what a book library and functionality could look like on the iPad.
This is good stuff that makes you think about new opportunities and possibilities. What I like most about the concept is the functionality. There [...]
Why Publishers Will Still Be Relevant
There has been a degree of pessimism about the future of publishing. In fact, I wrote just a few weeks ago about The Inevitable Decline of Book Publishing.
Others have argued that with evolving technologies the publisher will become irrelevant. It will be so easy to self publish that “even a caveman could do it”, to steal a [...]
The Inevitable Decline of Traditional Book Publishing
The book market is in perhaps its most interesting transition of its 700 year life span. Take the gunfighters’ stare down between Macmillan and Amazon last week. It was a game of chicken that may have seen Amazon blink. Maybe. A bit of me wonders if Amazon doesn’t have yet another surprise in mind.
More importantly, however, I [...]
Blogging AHA! Building A Long-term Asset
I was at Digital Book World in NYC this past week and it hit me: Social Media, especially blogging, is one of the few forms of marketing that create a long-term asset for the writer or the company.
Consider how we are building our online communities at Thomas Nelson, which are essentially replacing traditional web sites. These [...]
DigiReady Editor Recognition
We implemented DigiReady across Thomas Nelson in August 2009. (Four editors started a pilot in March 2009.) Our editors are the pioneers on the front lines driving and implementing Thomas Nelson’s digital strategy. They create each new title utilizing our DigiReady process, making them ready for publishing across multiple formats.
Since implementing DigiReady, our editors have [...]
Evolving Business Models for Content Producers
This is the sixth and likely final post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The connected world is driving new business models. Here’s a few we publishers need to consider:
Free/Freemium
The consumer tests a chapter or two of our product. If they like it, they [...]
3 Billion People – From Listeners to Readers to Writers
This is the fifth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
The printing press turned listeners to readers. Will the Internet turn readers to writers and/or participants? (Creative Strategies Technology Seminar – October 23, 2009)
As I posted earlier, we will have 3 billion consumers [...]
