Tod Shuttleworth

3 Billion Connected Consumers

This is the forth post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
What does it mean to content producers like Thomas Nelson to have 3 billion connected consumers? The consumers will want access to information and entertainment anytime and anywhere they happen to be in [...]

Analog to Digital Revolution – The Next 25 Years

This is the third post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Creative Strategies’ observation concerning the analog to digital revolution:

The first 25 years was bringing digital to businesses
The next 25 years is bringing digital to the masses

If you think about the last 25 years, [...]

Scary Book Facts – We Must Reinvent

This is the second post in a continuing series from a technology seminar by Creative Strategies at Thomas Nelson on October 23, 2009.
Consider these facts presented by Creative Strategies:

80% of US households did not buy or read a book last year

70% of US households did not enter a bookstore last year

42% of college graduates never [...]

Nelson Leadership Seminar – Post 1

This blog will start a series of posts highlighting key take-a-ways from Thomas Nelson’s Leadership Technology Seminar Series. We had the first seminar last Friday. The presenters were Tim Bajarin and Ben Bajarin, the principals at Creative Strategies.
Let’s start with these two intersting facts presented at the technology seminar:

Processing power is continuing to increase at [...]

DigiReady Update

Two weeks ago we completed the first two DigiReady training seminars. We trained 16 freelancers and 11 additional internal editors for a total of 15 trained internal editors. We surveyed them, and the results are overall positive. The general findings are:

Being 100% DigiReady is critical to our future
We are far ahead of our competition
DigiReady will [...]

Mobile Device-Agnostic Marketing

Like thousands of others, we are racing down the iPhone app freeway trying to figure out if Iphone apps make sense for us. We have several pilots underway. And the iPhone is just one device; there is the issue of the other PDAs. Will we eventually make apps for all of the other PDAs too?
I [...]

Digital Leadership

On July 23rd I posted a blog titled R U DigiReady? The blog discussed what DigiReady means, and why we are implementing the DigiReady process at Thomas Nelson. As the post indicates, this is why we are training our folks on DigiReady:

Increase Sales
Reduce Cycle Time
Improve Productivity
Better Marketing

DigiReady will allow us to simultaneously [...]

R U DigiReady?

“Just ask yourself, what will publishing look like one hundred years from now? For Thomas Nelson to thrive then and now, digitally-ready content is the centerpiece of good business, good stewardship, and good strategy.” Bryan Norman, Senior Editor Nonfiction Trade Group
Thomas Nelson is about to start a very important initiative called DigiReady. DigiReady is a [...]

Future of Book Publishing

I attended BEA a couple weeks ago basically to engage in research for our online and digital strategies. It was the most interesting BEA I have attended, and I have been going to them off an on for 20 years. The anticipation around the imminent changes in our business creates a unique atmosphere.
One of the [...]

Why Blogging Is Like Book Publishing

This is only my second blog, but I have an observation. Blogging is like book publishing. Here are a few reasons:(1) Publication Proliferation: According to The Blog Herald, as of July, 2008 there were 70 million blogs. That’s around one blog for every four people in the United States. There seems to be some logic [...]