ArchivesTag : YouTube

Learnings from Google Marketing Seminar

Learnings from Google Marketing Seminar

Roland Lange recently presented Google’s book initiatives to employees at Thomas Nelson. Mike Hyatt discussed the three hour seminar in a recent post, Why Authors, Agents, and Publishers Should Embrace Google Book Search.
Yesterday, Aimee Hong from Google put on a marketing seminar for our sales and marketing teams. With 1.8 billion Internet users spending 12 hours on line each week searching [...]

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United Breaks Guitars – A Lesson in Social Media

United Breaks Guitars – A Lesson in Social Media

You may have heard about this, but in case you have not it’s a great lesson in how quickly social media can spread when something goes wrong. This e-mail text from my father-in-law says it best:
A musician, Dave Carroll, recently had difficulty with United Airlines. United apparently damaged his treasured Taylor guitar ($3500) during a [...]

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